The mission of ITM is:
- To collect, organize and display historical and contemporary playthings of all cultures and to study their value and impact on childhood development.
- To provide a place for families and others to have fun while increasing their understanding and appreciation of toys.
We hold this vision of the value and impact of the ITM:
- That the value and power of play is realized and children are given ample opportunity to engage with healthy playthings.
- That play is investigated in a scientific manner to better understand its impact on childhood development and adult behavior.
- That the International Toy Museum is a world-class institution and operation that facilitates the study and understanding of play and playthings.